My group mate and I completed a consumer profile on Pinterest.
We are expecting our audience to be students or students aged 17-25, both male and female.
They might enjoy going to concerts and festivals like Wireless and Reading. Since we would be posting our video on Youtube, they are also likely to be a frequent user of Youtube and Vevo and they might also listen to their favourite songs on Spotify- online playlist. Some of their favourite bands could be Foster the People, The Script, Coldplay, and Maroon 5. They might also enjoy reading music magazine like Billboard and Vibe.
HERE is my online mood board.
What kind of music do they buy? Platforms they hear it on? Music channels they watch, music magazines they buy? Gigs they attend? Make this more music focused.
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