Saturday 12 January 2013

PLANNING: DIGIPACK DESIGN

  • One Republic's Waking Up album cover
    One Republic's digipack design reflects their music promo in its upbeat quality: these colours are vibrant, bold & bright, like the outdoor band performance in the video with strong bright colours
  • One Republic's album design for 'Waking Up' has a dynamic quality to reflect its meaning, with a fizzing upward movement resembling balloons, fireworks or fountains
  • One Republic's album design is above all FUN, like the music video's contents where the band members are all larking about having fun together, rather than a formal performance where they take it too seriously




Digipack design
  • Our digipack is made out of three main elements: Colourful splashes of colour in the background, the band having fun, moving around in the foreground and bold, comic-like text to show the name of the cover and the band name
  • The background of our digipack echos One Republic's Waking Up album, as we want to reflect the same band characteristics of vibrant, bold and bright, like the strong, golden colour of the outdoor band performance in our music video.
  • The profile of the band in the foreground shows how the band loves having fun with each other, and it also shows motion and movement, which reinforces their free and strong spirit.
  • The text of the title echos designs of teens t-shirts and hoodies, and the idea is to show that the main audiences of our album is teenagers and young adults, and shows the energy shared between audiences and the band 

1 comment:

  1. You show that you understand that there must be a clear correlation between all the parts of the music promo package. You then add another layer of analysis, that of your own designs, showing how you have learnt what to do from your research.

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