Steve Reiss and Neil Feinman (HArry N. Abrams, New York, 2000)
The music video has to be densely textured so that it can hold up over repeated viewings. It has to be edgy enough to be noticed but palatable enough to satisfy the often divergent demands of the performer, the record company and the public ( AKA the lowest common denominator)
A plot driven narrative usually gets boring...knowing that their music video are meant to be seen repeatedly.. most video directors prefer a denser, more abstract style to tell a simple story.
For Jim Farber ('The 100 Top Music Video' Rolling Stone October 14 1993), Video directors prove what good film directors knew all along - that visuals can also be music. When executed with élan, an edit becomes a backbeat, a crane shot becomes a solo, a close-uo becomes a hook.'
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